This book begins with how identity theft occurs and progresses to methods of detection, finding the perpetrators and finally how to regain your identity. Vacca gives you a quiz to assess your vulnerability to identity theft. Then leads the reader through methods to protect both personal and client information from intrusion, damage or theft. The book is full of precautions such as why you should use only a gasoline credit card at the pump. Particularly helpful are extensive case studies of real life examples. Whether you are an individual, business owner, web operator or corporate employee, Identity Theft by John Vacca will educate you to America's fastest growing crime.

How often have you heard in the news or read the headlines about a progressively maturing technical threat? Then, did you think that this particular threat (virus, credit theft, identify theft)just might concern you, but its too technical to really bother with? John Vacca has taken one of the most serious threats to infiltrate our personal lives, and made it so simple to understand and to guard against, that you'd be foolish to once again tell yourself, "Odds are, it won't affect me so I won't bother with it!" Criminals are evolving, and they're resorting to far more creative ways and means to elude and to fool authorities. Would someone go to the trouble to steal your identity just to withdraw [money]from your bank account? He certainly would, once shown just how simple this type of thievery can be. I highly recommend this book to anyone who's interested in safeguarding his/her own identity, finances, credit history, and criminal history (or lack thereof)! I was certainly surprised how just a few security checks here and there can make a world of difference.

How many times have you disposed of items containing personal information (e.g., credit card statements, Electric Bills, etc.) without destroying them first or utilized a personal computer in a public place (e.g., Airport, Train Station, etc.)? After reading Identity Theft you may think twice. John Vacca presents an informative text that enlightens the reader on current methods employed by identity predators and how to protect yourself and your business. Mr. Vacca also addresses the Internet environment and the increasing use of E-Commerce, and exposes the dangers that exist both from the user and developer perspectives. For the IT professional, Identity Theft offers many informative essays on the use of Digital Signatures, Smart Cards, Optical Cards and Encryption as protection methods. I highly recommend this book to anyone!

It never fails to amaze me that people just walk away from problems without trying to solve them. Well, walk away no more. Phillips is a master at clearly showing just how consumers can get results by writing complaint letters about products and services.

It doesn't matter if you're too busy or can't find the right words for complaint correspondence. She takes care of both. Your time is quick and the words are there for you--no matter the situation. She proves that big business does listen to us and that most want to make amends.

No more excuses--unless you just don't care that you throw your money away. Otherwise, Shocked, Appalled, and Dismayed! is the best book you'll ever buy.

I've been dealing with a "reputable" contractor for three months who has procrastinated the whole time. With my kitchen unusable and his excuses for non-completion on time, I finally got "shocked, appalled, and dismayed" enough to write a strong letter. I followed Phillips' expert advice and sent copies to everyone she suggests. The upshot of my complaint letter? The attorney general and my county's consumer protection office, among others, has warned him he has one month to complete the job per my satisfaction (and the contract)or else!

Thanks, Ellen Phillips. Your book is my bible from now on.

I only wish Phillips had written her book years earlier before I wasted so much time and energy on letters that DIDN'T work. Her first hint - to calm down - (I didn't)is only the start of so much superlative advice to achieve consumers' desired results.

While this book is full of funny anecdotes and language, the really important information is how to protect ourselves from shoddy products and services and then, if we fail to follow this advice, how to write a great complaint letter (and in many instances all we have to do is follow her sample letters).

The appendices tell who to write and to whom to send copies - everyone from attorneys general to consumer advocates to the federal government and everyone in between. As far as I'm concerned, this section is well worth the price all by itself.

Phillips means business and it's obvious that companies take her seriously. By reading her book and doing as she advocates, they will take us all seriously as well.

The ubiquitous Internet is a double-edged sword. A major benefit is sharing information; a major detriment is the risk to customers of divulging private information. For e-businesses, therefore, privacy is a showstopper issue. This book was written to promote e-business success by helping organizations evaluate privacy needs, establish a privacy task force, use technologies to provide maximum protection, formulate privacy policies and procedures, implement and test privacy procedures, and monitor and modify privacy protection. This one's a winner--for companies that want to "win" at e-business.

"Net Privacy" by Michael Erbschloe and John Vacca provides an excellent reference for understanding the privacy issues associated with Internet use. The book provides a comprehensive description on how sensitive corporate data is handled to in order protect consumer privacy and corporate liability. The book contains informative tips and techniques for securing privileged information from a business standpoint, and provides an understanding to the Internet user and e-business customer of the security precautions implemented today in the ever-changing e-business marketplace. The book goes on to provide a framework for the development and implementation of a corporate privacy plan. For an IT professional this process can be extremely useful in determining if you have each of the critical areas covered in order to protect corporate interests in an e-business environment. The book also provides great recommendations for corporate privacy protection in terms of mobile computing and Virtual Private Networking (VPN) environments.

This book has a lot of information about security in a world where lots of people and businesses are using the internet to conduct business. Internet is a far reaching medium with lots of security concerns on the information that is spread through this medium. The book brings to readers' attentions the regulations that have already been put in place throughout the world especially in the US and the EU where the use of internet and data security issues have reached considerable levels. Projections on the use of internet as given in the book for the coming years are quite alarming that proves the need for implementing procedures to ensure privacy of information on the internet. This book provides guidelines with respect to implementing a process to ensure privacy of information transmission and storage in the internet. It suggests that the use of technology is not the only solution to provide privacy on the internet. The book suggests a process with multiple stages. These include doing a lot of research, performing audits, develop policies and plans, and finally implementing the project. With widespread use of internet by businesses and individuals in areas of healthcare, banking and finance, this book is a must. I highly recommend this book to individuals who are concerned with privacy of their information on the internet and to businesses that are required to comply with rules and regulations mandated by governments on information security in the Net.

Whatever combination of education and experience Peter Cohan has accumulated that would permit him to so clearly and intelligently dissect the wild and wooly world of Internet business, they certainly have played in concert to produce "Net Profit."

The field is complex and misunderstood enough as it is. And Cohan has done the impossible---stepping into the shoes of the investor, the E-Commerce businessman, and the non-E-Commerce businessman to make sense of this recondite world from the perspective of each, and producing a valuable resource for each.

A must read for those that think that "dot.com" is the key to the kingdom.

The Internet is here to stay. Peter Cohan has written a book that investors,entreprenours and students of management will appreciate.In a very well organized book, Net Profit,he explains the numerous facets of the Internet business in detail:why some companies are successful and others not,the problems they faced,and their reactions. Obviously researched in detail, including many conversations with the key actors, he has organized the concepts necessary for success which will be much appreciated by the reader.

Peter Cohan's book, Net Profit, is a terrific help to those who are looking for investment opportunities in the internet space. The book is very well structured and organized. The author has divided the internet business world into logical sectors which makes this confusing space easier to understand. Most importantly, he has developed a solid framework for thinking about each sector as well as the specific internet companies and their profit potential. I highly recommend this book to others who are making investment and business decisions in this new era of the internet. Great book!!

I agree completely with Lewellyn Rockwell, who writes on The Daily Objectivist website: "It is unquestionably the single most important scientific treatise on human affairs to appear in this century. But given the state of the social sciences, and the timelessness of Mises's approach to economics, I believe it will have an even greater impact on the next century. Indeed, it is increasingly clear that this is a book for the ages. When you read Human Action, what you get is not a running commentary on the turmoil of the time, but rather a pristine theoretical argument that seems to rise above it all. To be sure, Mises addresses the enemies of freedom in these pages-and they happen to be the same enemies of freedom that surround us today. But much more remarkable is the way he was able to detach himself from the rough and tumble of daily events, and write a book restating and advancing a pure science of economic logic, from the first page to the last. It contains not a word or phrase designed to appeal to the biases of the world around him.. Instead, he sought to make a case that would transcend his generation." You can read the rest of this review at The Daily Objectivist, but let me tell you, it's a brilliant book!

At some time, anyone who seeks an understanding of economics must read this master work by Ludwig von Mises. Mises' goal in this work is to found the science of economics on a priori principles of human action (hence the title).

It is important to understand exactly what this means, or we will fall into error in our evaluation of Mises' great contribution to economics. It is not the case that 'empirical' enquiry is irrelevant; Mises recognises the important role of what he calls 'economic history'. However, IF his foundational principles are sound, then *they* must be used to understand 'empirical' phenomena, not the other way around. If we know that five plus five is ten, then we cannot allow an 'empirical' phenomenon to 'test' this knowledge; a case in which five plus five appeared to be eight would merely require further explanation. By analogy with Mises' terminology, the a priori knowledge would belong to 'mathematical science' and the apparent counterexample to 'mathematical history'.

Whether Mises' foundational principles *are* sound is a matter I shall leave to the reader to determine. However, even if they should require some adjustment, that fact alone would not invalidate Mises' general method nor show it to be incomplete or one-sided.

"Human Action" is one of the classics of economics. It may be the greatest theoretical work of economics ever written. Mises focuses the light of his penetrating logic on just about every important subject in economics. He discusses, among other things, the theories of interest, the trade cycle, inflationism, balance of payments, wages, monopoly, and socialism. Many of the theories advanced in this book represent important breakthroughs in the history of economic thought. His theory of the impractibility of pure socialism, which he introduced in the Spring of 1920, and his monetary theory of the trade cycle (the only trade cycle theory, incidentally, that adequately accounts for both the Great Depression and the current stock market bubble and imminent crash), represent two of the most important theoretical discoveries in modern economics. For his work on these two theories alone Mises deserves a place among the greatest economists of all time.

But although "Human Action" is a masterwork of economic thought, it would be a mistake to regard every word of it as gospel truth. "Human Action," just like many another great book, is hardly perfect. It has a number of flaws, one of which can be regarded as serious. This one serious flaw is a consequence of Mises' extreme rationalism. Mises believed that because economics cannot be an experimental science like physics or chemistry (since economic variables cannot be isolated for experimental purposes), it therefore follows that uniformities in economic phenomena can only be validated through logical reasoning. This view, known as Misesian apriorism, is only partially correct. Economics, if it is to tell us anything about the real world of fact, cannot be just a theoretical science. True, theory is necessary for the reason mentioned above (i.e., inability to isolate variables), but empiricism is also necessary to keep theories from straying too far from the facts of reality. In addition, it is important to keep mind that economic theories are approximations only and not exact descriptions of empirical facts. Economic theories, including the economic theories presented in "Human Action," are deductions from over-simplified observations of economic reality. Reality being so much more complicated than our theories about it ever can be, it would be the height of folly to regard conclusions reached through logical reasoning alone as being anything but approximations. Yet this is how uncritical admirers of Mises, including some of his most famous students and followers (e.g., Rothbard, Riesman, Hans-Hermann Hoppe), regard the theories presented in "Human Action." Those eager to get the most out of this book will seek to avoid this error of rationalism, always keeping in mind that theories must conform to facts, not facts to theories.

The Guiding Principle for Going Global Online

A solid piece of work, highly recommended to anyone who must understand how to develop a successful global Internet business. De Palma comes with an ace pedigree, widely respected, coming out with "customers are three times more likely to buy from websites in their own language", an industry standard mantra.

De Palma hits key areas, highlighting best practices of the market leaders and their global websites and systems. For once, we have web-based globalization ("Marketing and Selling on the Eight Continent") analysed within a business context. If only pets.com had read this book ...

Content is extensively researched. Case studies are made; corporate budgets, marketing plans, infrastructure, etc., are dissected. Plenty of practical examples, including the names we're all familiar with for the right reasons (eBay, etc.) and the wrong reasons (boo.com et al) too.

If you're in the business of expanding your markets through the web this is the book for you. Increasingly, "E-Commerce" is less dependent on the US ($600 billion worldwide versus $850 billion in the US estimated for 2003). If you want to grow your business, look outside your own borders.

De Palma shows how a successful web business deals with "big issues": Education about global and local markets; planning for international web business; implementing technology and translating into foreign languages, organizing people and resources and, crucially, measuring the return on investment. Of course, parts of what he says applies to international business in general, so don't think this book is just for the web-literate.

The tone is pragmatism. De Palma is realistic about the planning and management of a global web business (it does NOT mean translating into every language under the sun). Much to his credit, he provides valuable information on areas that competing titles duck to avoid, e.g., international tax, contractual and legal requirements - and provides good advice for staying out of trouble.

A technical foundation is included. This isn't a book for techies, but it does educate the executive and student audience about implementing globalized web technology. Experts will contest his comments on TMX, Machine Translation and Unicode, however, the rest of the technical stuff is sound (no "did you know that they have different shaped mailboxes in England?" nonsense).

De Palma, throughout the book, underpins his thesis with the need for a Chief Globalization Officer (an executive to champion web globalization in a company). You can cringe at Grand Poo-Bah titling redolent of dot coms, but fair enough, it does underline the critical importance of bringing globalization issues to senior management attention. Basically, if you're not getting the message through to board level, your enterprise will remain a beggar at the globalization banquet.

In sum, you can take this book as The Guiding Principle for Going Global Online. Recommended to seasoned executives, students of international commerce and technology, globalization gurus and the plain interested. OK, we know business book sales are down 30% since the end of the 1990's. So, if you're going to buy one, buy this one.

Having spent too many years of my professional career on personalization, I picked up this book to find out the personalization angle in e-business globalization. The author didnot disappoint me as the book succintly describes globalization as full-context personalization. However, the book is much more than this viewpoint. Mr. DePalma makes the business case for e-business globalization, and gives concrete steps for planning, implementing and measuring a globalization strategy. I liked both the content and its presentation. First, the author has a knack for getting to the gist of an issue such as 3 P's of global marketing. Second, the presentation is very precise with the right amount of details such as the elements required for correct language representation from scripts to encoding methods. Third, the material is action oriented as the example for when to use machine translation vs. human translation. Well done!

DePalma has produced a detailed, well-reasoned tour de force for companies who need to act on the globalization imperative. He touches on every aspect of the globalization process, including target market analyses, localization, internal corporate issues, and much more. Even companies who are well along in their efforts to operate globally (in every sense of the word) could learn a thing or two from DePalma's book.

He personalizes what could easily become a dry subject by regularly invoking a fictitious model protagonist named "Mira Vozreniya" - meaning "world view" in Russian (with tongue planted firmly in cheek) - to guide the reader through the intricate and complicated process of taking products global. His approach is hands-on, with many summarizing charts, tips, data points, and tools for would-be globalizers. And he spends significant time on the 8th Continent and web-related issues, in the process dispelling many a myth about the instant globality of a web presence. The book is filled with real-life examples of what to do and what not to do to be successful globally.

I heartily recommend this book to anyone who is, or soon will be, involved in the massive undertaking that is globalization in a corporate environment. There is a great deal to digest in DePalma's book (dare I say, too much?), but if companies implement even a fraction of what he lays out, they will do well for themselves.

This is a beautifully formatted book on the tough subject of promotion and publicity for self-publishers. It covers all the bases with no real emphasis on any area because the area of eventual success for each self-publisher will probably vary. Marilyn and Tom Ross are the founders of the SPAN network and definitely know their subject. I would recommend this book to anyone who is or is considering the self-publishing road. Along with Dan Poynter's books, this is one to have in your publishing library. But my personal opinion here (and the Rosses wouldn't dare say it) is that in today's competitive environment, self-publishing is more likely to result in lost money rather than new fortunes. Thus, it is very important that the new self-publisher knows what's a potential waste of time and what has any financial payoff. And some of the areas covered in this book may very easily lead to nowhere. All self-publishers beware: it's really tough to make any money here. For most, it's, like it or not, a non-profit business.

Tom & Marilyn have done it again! They've written a book jam-packed with ideas, suggestions and marketing ideas for any author. I am currently in the process of marketing my first book and have dozens of pages ear-marked for quick & easy reference. Every time I open it, I stumble across more useful information. This is one reference guide that I'll be using for a long time.

Kelley Robertson Author of "Stop, Ask & Listen. How to get people to buy from you, today, at your price."

"When you need bankable ideas for marketing, promoting and selling ten's of thousands of books and ancillary informational products, you'll buy Jump Start Your Book Sales. You'll discover successful trade secrets and visionary strategies guaranteed to maximize your book sales. It's required reading for authors, self-publishers, independent presses, entrepreneurs, direct marketers-everyone who wants thousands of repeat customers. With the Rosses 25 years of book marketing expertise and wisdom to guide you, this classic bestseller is priceless!" -Andrew S. Linick, Ph.D.,The Copyologist® Visionary Direct Marketing/PR Strategist™ Founder/Copywriter's Council of America

Bradley Stone's book, "e-RPG", is a must read for any AS/400 (iSeries) RPG developer wanting to make the leap to web development.

Having a background in RPG III green screen programming, I was able to use this excellent resource to configure my AS/400's HTTP server for CGI programming, gain an understanding of RPG IV ILE concepts, use system APIs in my RPG programs, and begin coding RPG CGI web enabled applications.

Brad provides numerous examples, with source code, of procedures that are needed for web development. Following his examples has led me to a basic understanding of HTML and JavaScript that I've been able to build on considerably.

I was immediately able to code a simple "Hello World" web application with RPG, and 3 weeks later I had a more complex functional application that blew my bosses' socks off.

This book is an absolute must for any programmer who uses RPG and wants to start putting applications on the web.
Brad Stone shows you everything you need to know form setting up the AS/400 (iSeries) as a web server, using HTML and JavaScript, using RPG to create the CGI needed to process web pages and completing it with an example online shop !!
This book made things seem extremely easy I was expecting to need in depth knowledge of API's but no he explains them with easy to understand words and even gets you to create what you need into a service program.
All I need to say is wow!!!

This book is perfect for any AS/400 programmer who would like to extend his knowledge to include writing CGI programs for the world wide web. Bradley starts by explaining what is really happening when you click a URL, and what happens when you answer web page prompts and press submit. Then it goes on to demonstrate how to program these events in RPG using modern techniques, including ILE concepts.

The book includes a perfect amount of instruction, but for those of use who like to get our hands dirty by "trying now and reading later", the examples are excellent. A CD is included with all of the source needed to use the examples.

One of the examples is a complete "Shopping Cart" application!

Thanks for an excellent job, Bradley!

This book is a must read for those planning, creating or managing websites.
The sub-title of the book captures what it is about, Gaining competitive advantage through high-quality web content.

Gerry McGovern, through his internet newsletter, New Thinking, has been on a consistent crusade to get all of us to recognize the working content of a web site is words (effective messages) and that website visitors are readers. The book examines this reality in considerable detail and contains many helpful suggestions for improving the effectiveness of website investments

The writers make the point that a website is essentially a publication, and needs to be managed in the same sense. The site publisher needs an involved editor, and should use skilled writers----and should not leave content to the nearly obsolete "webmaster"

The authors make the point that in many cases the words in a web site are not written with needs of the reader in mind and fail to get the desired response. Their message as too "the seven things readers want from your web site" is a real gem. These are:

1.Readers want to be able to find things.
2.Readers want your advice.
3.Readers want up-to-date, quality content
4.Readers want relevant and straightforward content.
5.Readers want to do things
6.Readers want to interact
7.Readers want Privacy.

Two passages from the book are effective summaries of its main message,

"Remember that the reader is king of the Web, and that everything about your website needs to be done with the reader in mind, is the key to online success.
If you know your readers, know how they behave in our information-literate society, and know the seven things they want from your website, you'll be well on your way to success. Remember the best word that sums up the online reader is - impatient".

"Few investments in website design are as critical - and as difficult - as planning, testing and implementing a navigation systems that's simple, intuitive and comprehensive enough to serve readers. ..........Readers like a variety of ways to navigate through a website. Make sure you include a wide enough range of navigation options to account for different readers' habits and tastes".

The book is filled with clear thinking, practical advice and suggestions. It is an absorbing read, worth your time and money.

The World Wide Web is the world's largest publishing medium, and one of the most important. It is a news source, reference tool, sales venue, meeting point, marketplace, exchange, and entertainment center. It is also an information point and service center. The Web connects millions of organizations to many kinds of clients, customers, members, and publics. The Web is one of the great tools of the information society. It is also our greatest source of information overload.

Web problems commonly develop because individuals and organizations fail to recognize that using the Web to aggregate and distribute information is publishing. Gerry McGovern and Rob Norton have written this useful book to help those who write, edit, or design Web content to publish effectively.

Effective Web publishing involves getting the right content to the right person at the right time. In this useful, well written book, McGovern and Norton explain how to do it.

Content Critical book is a how-to-do-it manual. Written in direct, clear language, the book offers systematic explanation for dozens of useful techniques and principles. It is also a primer in the theory of Web publishing. It explains why the techniques and principles work. It encourages readers to develop a useful philosophy and theory of web design.

Most web sites do not work well and many do not work at all. McGovern and Norton attribute this to the lack of common publishing standards on the Web, where the libertarian attitude toward freedom of content is mistakenly confused with failure to consider legibility, ease of use, and ease of navigation. According to McGovern and Norton, this confusion is made worse by designers who mistake the web for an extension of MTV and programmers who see the Web as a playground for new technologies.

The solution this book offers is a five-stage publishing strategy with usable checklists and serious conceptual tools for analyzing the situation, defining publishing scope, designing information architecture, building a publishing team, and designing appropriate technology.

This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book. KF

Ken Friedman. Book review. Design Research News, Volume 7, Number 1, Jan 2002 ISSN 1473-3862.

...

This is an excellent book for academics and practitioners alike. It cuts through the hype that has surrounded Internet-enabled business since its inception - at first by over-enthusiasm and then, after the NASDAQ crash, over-pessimism. But this book is more than just another book about how to deal with the Web - it should be read by managers in any information organisation, since it presents valuable insights into communication.

Gerry McGovern, one of the founders of Nua Internet Surveys, is known to many Internet professionals worldwide for the thoughtfulness, insight, and clarity of writing of his e-newsletter, New Thinking (now available from www.gerrymcgovern.com), and he has teamed up with a professional journalist, Rob Norton, to create this book.

The underlying philosophy of Content Critical is summarized in the opening to Chapter 3: "In business the customer is king. On the Internet, we hear that 'content is king'. But that's like saying from a business perspective that 'product is king.' It's the exact opposite of what 'customer is king' thinking is about. If the customer is king in business then the customer (reader) is king on the Internet. If the reader is king then content serves the reader...A classic fault of writing and publishing is that it puts the ego of the author or editor before the needs of the reader...If the reader doesn't read you, you don't have a business model" (p.45). Few could argue with that. Indeed, a reminder that the Web is subject to the same basic marketing principles as the rest of the world, and an encouragement to develop beyond a production orientation, is to be welcomed by any Web user, be that in the management of content or the hardware that drives it. McGovern and Norton take the basic principles of marketing and communication and apply them with clarity and insight to publishing on the Web.

This book should be read by anyone involved in Web content management, of course, but it should also be required reading for those with responsibilities including internal or external communication (and what academic or executive does not?) It has an accessible style, making the strong analysis and good practical ideas easy to understand and implement. It would be a good textbook in a course on Web content management. On behalf of all users of the Web, this reviewer hopes such courses grow and prosper!

...

Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but he also gives detailed implementation information.

After reading his book, I have already taken steps to change the approach we are using in several sections of our corporate web site. I also found his discussion of how to engage the customer at each stage of the buying cycle very valuable. For those considering email marketing, this book is a must read.

The last section of the book presents a large number of case studies for various types of businesses. Detailed examples of how to use your web site and email at each stage of the customer relationship are included. Best of all, this book [is] a real bargain!

I found Roger Parker's book to be excellent for the small to medium size business owner who is serious about making their company's website a serious business tool.

Too many businesses simply post a website expecting customers to come running to them.

Relationship Marketing on the Internet gives in-depth, practical solutions to transform a business website from a on-line brochure to a tool that will attract new customers and streamline business operations.

The book is well laid out, easy to read, and gives many small business case studies that make it applicable for just about any business owner.

"Strategy" may be a terribly overused word, but it certainly isn't a used-enough practice when it comes to creating and managing an effective Web site. The vast majority of Web sites out there are just that--"out there," with no clear purpose, no specific goal, no compelling attraction to turn visitors into customers.

They lack a strategic plan.

Solid, thoughtful help has arrived for businesspeople, especially those with small businesses, in the form of Roger C. Parker's "Streetwise Relationship Marketing on the Internet." Parker spells out in great detail, and with very practical supporting tips and worksheets, what he calls the Customer Development Cycle. It's a five-step strategy that maximizes one's Internet efforts while also putting them in the greater context of one's overall (offline) business goals and strategies.

By studying his easy-to-read strategies one can turn a Web site that is currently not much more than a highway billboard (with cars speeding by it) into the most interactive business tool since the face-to-face meeting.

Speaking of interactive, Parker also assigns e-mail its deserved central role in creating loyal customers. In tandem with a Web site's own information ("meaningful content" in Parker's words), the exchange of information is a vital component often lost on businesses on the Internet.

I highly recommend Parker's book. Even though his many examples and 29 case studies do not include my own field--publishing--I found his unique perspective of combining relationship marketing and the Internet very helpful in developing and fine-tuning a profitable Web site.